Let’s get more acquainted with the SEO process.
What is SEO?
The SEO ( Search Engine Optimization – Optimizing search engine ) improves the visibility of a website in different search engines naturally and organic. SEO strategy will allow you to improve your search engine position for specific results related to your Keywords or keywords of interest.
Who is an SEO expert?
An SEO expert is a specialist who analyzes websites and implements changes in order to optimize them for search engines. To put it another way, they use their comprehensive knowledge to develop and implement strategies to make your site more visible to potential customers. It is a complex process which requires a wide range of skills and a deep understanding of how search engines work. Besides their technical skills they need solid expertise in marketing as well. Based on the outcome of this process, we can optimize all the important elements of websites from page content to user experience.
What are SEO expert skills?
- rely on their extensive knowledge of SEO and search engine algorithms
- use an arsenal of SEO tools, including Google Search Console, Google Tag Manager, and Google Trend.
- discover and select target keywords
- adjust website structure and make changes to content
- develop strategies for content production, create links, and implement internal as well as external optimization
- understand the impacts of social media on SEO
- maximize efficiency with excellent time management
- utilize their understanding of content management and programming languages
What is the main advantage of SEO?
Each SEO positioning project is a world. As in medicine, there is no single pill that cures all ills. Depending on your goals, the industry you are in, the market context, and your website’s current status, the plan to follow will be different. The right SEO strategy will generate new potential customers who would not have known you otherwise. We will ensure that your website appears in the first search results.
What is the purpose of SEO?
Correct and successful SEO optimization can lead a website presence to receive thousands of users interested in your products or services, exponentially increasing your chances of commercial conversion. Our team of professionals will advise you and provide continuous coverage and monitoring of the strategy developed to aim that your website is in the top positions. SEO goals are:
- Increase website traffic
- Increase sales of products and services
- Increase and improve the site ranking
- Expand brand name and internet branding
- Different ways of doing SEO
- In general, SEO can be implemented in three ways, each of which is done somehow and includes white hat SEO, black hat SEO, and gray hat SEO.
White Hat SEO
White Hat is a type of search engine optimization that focuses on stability and long-lasting quality over quick but risky spam methods. Indeed, it promotes ethical solutions that comply with search engine regulations. What does it mean in practice? First, the aim of White Hat SEO is to create quality content that increases user popularity and thus enables natural link building. Second, it prefers content-relevant keywords and meta data over keyword stuffing. Also, it follows rules set by search engines, such as Google, in order to avoid penalties. What are the benefits of white hat? In the long run, it is more cost-efficient as the risk of penalties is minimal and it saves you the cost of subsequent amendments. Although White Hat methods can be limited and costly, they ensure more stable rankings for your pages.
Black Hat SEO
As opposed to White Hat, this type of search engine optimization covers practices that do not comply with search engine guidelines. The aim of these practices is to move up the rankings on search engine results pages within a short space of time. Black Hat SEO involves a wide range of techniques, such as various spam methods, text hiding, link farms, automatically generated content, sneaky redirects and keyword stuffing. It is important to point out that Black Hat tactics are risky. As a consequence, you might get your site banned from search engine, severely damaging your business. In case you have long-term business goals, we recommend that you opt against Black Hat SEO.
Gray Hat SEO
Considering the differences between White Hat and Black Hat, Gray Hat sits somewhere in the middle. It can be identified as a combination of both White Hat and Black Hat or as a transition between the two. The reason why this type doesn’t fall into neither the White Hat nor the Black Hat category is that its compliance with search engines’ terms of service is unclear. It’s not simply white or black, good or bad but no doubt the primary aim of Gray Hat SEO is to reach higher rankings. All in all, Gray Hat methods can be safe and efficient as long as they are used wisely and carefully.
Types of SEO techniques
SEO techniques can be grouped into three major categories: Technical, On-Page, and Off-Page SEO.
Generally speaking, websites with specific technical characteristics such as responsiveness and fast loading speed enjoy search engines’ favor. When we optimize your pages for Technical SEO, we help you equip your site with those features. The aim is to facilitate search engines’ primary functions on webpages. It means that search engines index and rank pages with the right technical characteristics and content relevant to user queries. In fact, these points greatly influence the visibility of your business.
While Technical SEO focuses on optimizing technical characteristics, On-Page SEO focuses on the quality and structure of content and URLs. Through On-Page optimization, we make sure the content of your pages supply a demand. We also make sure that internal and external links are taken care of. On-Page SEO also involves keyword research and optimization of images and text format. Just as important a part of the process is setting optimal HTML elements, such as meta descriptions and title tags. These elements are highly important as they are displayed on search engine results pages. Henceforth, On-Page settings have a strong effect on your pages’ ability to rank. As part of our service we provide customized reports and professional advice on On-Page issues.
While On-Page SEO covers functions within a certain page, Off-Page optimization puts emphasis on external factors. More precisely, everything outside your website influencing rankings on search engine results pages. When search engines determine how valuable a page is, popularity, trustworthiness and links from other sites promoting your website play a significant role. We have a wide variety of web resources to generate quality links to our clients’ websites. In order to maintain high-quality standards, we keep with the ever-changing search engine algorithms.